Optimize Your Blog For Search Engines

Once you have decided to create a blog and publish it on the World Wide web you still have to do a few more things before you can expect to earn any profit from your blog. This is especially true for those blogs that are not affiliated with any existing sites and blog owners who have never run a website before. You are going to have to work to build some traffic and readership to your new blog. It is going to be hard to earn any income, let alone make a profit, on your blog site if no one is reading it.

Website Optimization

Any blog owner who wishes to get traffic without constant promition and marketing will have to use for form of search engine optimization. While search engine optimization is a hotly debated topic, most experts agree on two things: in order to optimise your blog for search engines, you must establish reciprocal or one-way inbound links, and you must al optimize the content on your pages for specific keywords.

There are plenty of companies that will charge you a pretty penny to optimize your blog but it is easier (and naturally cheaper) to do things yourself. Meta tags must be included in your blog in order to catch any random search engine traffic that might stumble your way, and to make sure your site is indexed to appear in a search engine in the first place.

Two free tools that will generate quality meta tags for your site are the Submit Express Meta Tag Generator (http://www.submitexpress.com/metatag.html) and the Submit Corner Meta Tag Generator (http://www.submitcorner.com/Tools/Meta). I have used both of these tools to generate meta tags for all of my existing blogs. This helps ensure that my blogs get indexed and that I can receive traffic from search engine results that display my blog. Both of these tools are completely free and only require the user to answer a few questions and fill in a few blanks (site description, keywords, etc.). When you are done both tools can be used to analyze your newly created meta tags and give suggestions on how to optimize them (make them shorter or longer)

When your blog is search engine optimized you have to start maximizing your traffic. A lot of blog income opportunities can only be maximized if your blog is receiving a good amount of traffic. Participating in a pay per impression ad program is useless if only two people visit your site a week. Make sure your blog is listed with as many blog directories and communities as possible so that you can ensure a good amount of traffic.

DeAnna Dubois

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